Search didn't disappear — it moved into AI answers. Show up there too.
A growing share of buyer research now happens inside ChatGPT, Perplexity, Gemini and Google's AI Overviews instead of a traditional results page. We structure your brand, site and content so these systems can find, understand and cite you.
Two disciplines, one goal
AEO and GEO, explained plainly.
AEO — Answer Engine Optimization
Structuring content to directly answer the specific questions people ask voice assistants and answer engines — clear, extractable answers instead of buried explanations.
GEO — Generative Engine Optimization
Optimizing how your brand and content are represented, cited and summarized by generative AI tools like ChatGPT, Gemini, Claude and Perplexity.
What's included
Making your brand legible to AI systems, not just search engines.
AI visibility audit
Checking whether and how your brand currently appears across major AI answer engines for relevant queries.
Structured content & schema
FAQ schema, clear headings and direct-answer formatting that make your content easy for AI systems to extract and cite.
Entity & brand clarity
Consistent brand information across your site and the web so AI systems correctly identify who you are and what you offer.
Authoritative citations
Building the same kind of relevant, credible mentions and links that generative engines lean on when choosing sources to cite.
Knowledge-base optimization
Ensuring your presence on Wikipedia, Wikidata, review sites and industry directories is accurate and complete.
Ongoing monitoring
Tracking how and how often your brand is surfaced across AI platforms over time, and adjusting the strategy accordingly.
Find out if AI tools even know your brand exists.
Our free audit now includes an AI visibility check alongside the standard link gap analysis.
Request my free audit